--- title: "Creative agents that make you prolific" description: "Luma Agents are the force multiplier for your team. They plan, generate, iterate, and refine with full context across every stage of creative work." canonical: "https://lumalabs.ai/app" source: "https://lumalabs.ai/app.md" --- # Creative agents that make you prolific Luma Agents are the force multiplier for your team. They plan, generate, iterate, and refine with full context across every stage of creative work. [Get started](https://app.lumalabs.ai/) · [Luma for teams](https://lumalabs.ai/enterprise) ## The fastest creative teams in the world make here. - Publicis Groupe - Serviceplan - Mazda - Dentsu - Humain ## Core Product Differentiation ### Creative Agents Creative agents embedded in your workflow—advancing work end-to-end with shared context across teams. ### Shared Context Context stays synced across every format and workflow. ### Collaboration Teams and agents work in parallel to move faster under shared intelligence. ### Scale Expand what one team can produce—and reach new levels of output. ## What’s New New ways to create faster, collaborate better, and deliver polished work. [Explore all features](https://lumalabs.ai/learning-center) ### Luma Skills Turn workflows into skills. ### Team Workspaces Share credits and manage usage in one place. ### Export for Production Deliver high-quality EXR files for pro workflows. ### From assets to deliverables Stitch clips, add captions, and create polished deliverables. ## Designed for Professional Creative Workflows [Explore more use cases](https://app.lumalabs.ai/) ### Infinite brand identity explorations Direct a full, multi-asset campaign with cohesive visuals and variations, ready to run everywhere. [Infinite brand identity explorations](https://app.lumalabs.ai/) ### Product visuals in all angles Create polished lifestyle and hero shots for e-commerce, social, and marketplaces, in every format you need. [Product visuals in all angles](https://app.lumalabs.ai/) ### Social media video ads for every channel Quickly create short-form video ads with hooks, captions, and formats tailored for every platform. [Social media video ads for every channel](https://app.lumalabs.ai/) ### Presentation-ready slide decks Turn ideas into clean, well-structured slide decks using flexible templates. [Presentation-ready slide decks](https://app.lumalabs.ai/) ### Storyboards for every possible arc Develop characters, story arcs, and episode boards—then bring the pilot to life. [Storyboards for every possible arc](https://app.lumalabs.ai/) ### Smarter A/B testing variants Design polished app screenshots with clear benefits, layouts, and platform-specific framing. [Smarter A/B testing variants](https://app.lumalabs.ai/) ### Property storytelling at scale Property storytelling at scale [Property storytelling at scale](https://app.lumalabs.ai/) ### On-model photography with every angle Produce realistic on-model photography with diverse poses, body types, and styling contexts. [On-model photography with every angle](https://app.lumalabs.ai/) ### Explore packaging & label mockups Visualize packaging and labels in photorealistic 3D—from shelf views to close-ups. [Explore packaging & label mockups](https://app.lumalabs.ai/) ### Localize a video into multiple languages Translate and localize videos with natural voiceovers and synced visuals across languages. [Localize a video into multiple languages](https://app.lumalabs.ai/) ### Intelligence-driven lesson plans Build lesson plans for your school year, complete with visuals and guides. [Intelligence-driven lesson plans](https://app.lumalabs.ai/) ### Direct a book, game, or film trailer Craft short, cinematic trailers that set tone, build intrigue, and leave an impression. [Direct a book, game, or film trailer](https://app.lumalabs.ai/) ### Visualize academic content Turn complex systems into labeled, easy-to-follow animated visualizations. [Visualize academic content](https://app.lumalabs.ai/) ### Turn a podcast clip into a video Turn podcast audio into engaging video clips with captions, visuals, and B-roll—ready to share. [Turn a podcast clip into a video](https://app.lumalabs.ai/) ### Transform data into infographics Transform data and ideas into clear, visually engaging infographics. [Transform data into infographics](https://app.lumalabs.ai/) ## Creative Agents That Transform Execution Luma unifies specialized multimodal models into one continuous workflow, advancing creative work from concept to final delivery. [Get started](https://app.lumalabs.ai/) ### Creative Agents — Scale Execution in Parallel Increase creative throughput and decision velocity as Luma Agents advance multiple directions simultaneously, preserving shared context and eliminating restarts. ### Collaboration — Eliminate Production Friction Reduce operational overhead as Luma Agents coordinate built-in editing and refinement within the same project, removing manual handoffs and redundant steps. ### Shared context — Deliver with Continuity at Scale Maintain brand and asset consistency as Luma Agents carry context from planning through final assembly, ensuring reliable, production-ready delivery. ## Business stories > Luma allows us to embed generative AI directly into the production pipeline in a way that strengthens storytelling, protects performance, and accelerates innovation. > > — Jon Erwin, Founder of The Wonder Project > We believe the next era of creativity will be defined by how intelligently we integrate AI into the core of our operating model. Luma allows us to move beyond isolated AI experiments and toward a unified, scalable creative system. It expands what our teams can produce without diluting the strategic thinking and cultural nuance that define great work. > > — Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey. ## Physically intelligent creative agents, with the best models. Orchestrating category-defining models across every stage of creative work. ### Ray3.2 [Learn more](https://lumalabs.ai/ray3-2) ### Uni-1 [Learn more](https://lumalabs.ai/uni-1) ### Ray3.14 [Learn more](https://lumalabs.ai/ray3) ### Nano Banana ### Nano Banana Pro ### GPT Image 2 ### Seedream ### Veo 3.1 ### Kling 3.0 ### Kling Omni ### Seedance 2.0 ### ElevenLabs Music v1 ### ElevenLabs SFX v2 ### ElevenLabs v3 ## Individual plans ### Plus **$30**/month — $25/month $300 billed yearly [Start Now](https://app.lumalabs.ai) - Luma and third-party image and video models - Edit access for guest collaborators - Commercial use ### Pro **$90**/month — $75/month $900 billed yearly [Start Now](https://app.lumalabs.ai) **Everything in Plus, with:** - 4x usage with the Luma Agents ### Ultra **$300**/month — $250/month $3,000 billed yearly [Start Now](https://app.lumalabs.ai) **Everything in Pro, with:** - 15x usage with the Luma Agents ## Business plans ### Team Contact us [Get in touch](https://lumalabs.ai/contact-sales) **Everything in our regular plans, plus:** - Manage and add team members - Projects, team organization, and team-wide sharing - Usage analytics - Shared team credits - SSO ### Enterprise Contact us [Get in touch](https://lumalabs.ai/contact-sales) **Everything in our Team plan, plus** - Enterprise commitments - Dedicated education and training - Custom fine-tuning ## Luma FAQs ### What is Luma Agents? Luma Agents is an AI-powered creative workspace that lets you create, edit, and organize images, video, audio, and text — all on an infinite canvas. At the center of the experience is the **Luma Agent**, a multimodal creative partner that understands your intent and orchestrates the right models to bring your ideas to life. You can describe what you want, and the Agent will generate, refine, and scale it — or you can use tools directly for more control. ### What makes Luma Agents different from other AI tools? Most AI tools focus on a single task (image generation, video editing, etc.). Luma Agents brings everything together: - **Multimodal** — image, video, audio, and text in one place - **Multi-model** — powered by the best models for each task - **Agent-driven** — the system helps you think, generate, and iterate - **Infinite canvas** — organize and scale your work visually - **Built for scale** — create many variations from a single prompt or asset Instead of switching between tools, you can go from idea → production → variations → localization in one workspace. ### What is the Luma Agent? The Luma Agent is the intelligence layer of the platform. It helps you: - Understand what to create (Brainstorm Mode) - Generate and build assets (Create Mode) - Choose the right models - Iterate and improve outputs - Scale variations - Connect different media types together You can treat it like a creative partner — not just a tool. The Luma Agent is the reason why you won't have worry about wiring nodes, dependencies and prompt engineering ever again. ### What are Brainstorm Mode and Create Mode? **Brainstorm Mode** helps you think. - No media is generated - You explore ideas, concepts, and strategies - Ideal for planning campaigns, characters, and creative direction **Create Mode** helps you build. - Images, video, audio, and text are generated - The Agent selects models and executes - Ideal for production, iteration, and scaling Most workflows move between both modes. ### What can I create with Luma Agents? You can create complete creative systems, including: - Marketing campaigns - Social media content - Product launches - Character-driven content - Short-form video - Voiceovers and music - Visual concepts and mood boards - Localized content in multiple languages You can go from a single idea to a full set of deliverables without leaving the canvas. ### Do I need to know which AI model to use? No. The Luma Agent automatically selects the most appropriate model for your request. If you want more control, you can manually choose models and adjust parameters — but it’s not required. ### Can I edit existing images or videos? Yes. You can: - Modify images (style, objects, lighting, composition) - Animate images into video - Transform videos into new styles - Extend video duration - Reframe aspect ratios - Add voice, music, and captions Luma Agents supports both generation and editing workflows. ### How does Luma Agents handle consistency? Luma Agents allows you to maintain consistency using **Master Reference Assets**. You can define: - Characters - Products - Logos - Brand elements And instruct the Agent to preserve them across: - Variations - Video generation - Localization - Iterations Consistency improves when you clearly define what must stay the same. ### Can I generate multiple variations? Yes — this is one of the core strengths of Luma Agents. You can: - Generate multiple outputs from one prompt - Create variations from a single asset - Explore different styles, tones, and formats - Scale content across platforms This allows you to test, compare, and refine creative quickly. ### Can Luma run multiple tasks at the same time? Yes. Luma supports parallel generation across modalities, such as producing multiple image variations or generating video and audio within the same session or multiple chats. Parallel execution reduces turnaround time on complex projects. ### Can I create videos from images? Yes. You can: - Animate still images into video - Add camera motion - Create transitions between frames - Extend scenes - Apply style transformations You can also combine this with audio, voiceover, and captions to create complete video content. ### Can I add voiceovers and audio? Yes. Luma Agents supports: - Text-to-speech with emotional tone - Sound effects - Music generation - Transcription and captions You can build full audiovisual content directly in the canvas. ### Does Luma Agents support lip sync? Yes. You can: - Upload a video of a character - Add an audio track - Sync the character’s lips to the speech You can also localize content by changing the language and re-syncing the character. ### Can I collaborate with others? Yes. You can: - Share your canvas via a link - Invite collaborators via email - Set permissions (Viewer or Editor) You can also annotate the canvas with: - Notes - Arrows - Labels - Drawings This makes it easy for teams to review and iterate together. ### What is a board? The board is your workspace. It’s: - Infinite and zoomable - Visual and spatial - Organized like a creative desk You can place, group, and compare assets anywhere on the board. You can annotate with doodles, shapes, sticky notes and text boxes, and you can group things together with Frames ### How does pricing work? Luma runs on a monthly subscription with a credit allowance included in each plan. Credits are used every time you generate images, video, audio, with the amount varying based on what you're creating. There are three plans to choose from: **Luma Plus **at $30/month includes 10,000 credits **Luma Pro** at $90/month includes 40,000 credits **Luma Ultra **at $300/month includes 150,000 credits Your monthly credits reset each billing cycle. If you run out mid-project, you can set an additional spending limit from your account settings, as little or as much as you need to keep creating without interruption. Luma pauses the moment you hit that limit. You're never charged beyond what you've approved. Credits serve as the in-platform currency for image and video generation within Luma App. Each subscription tier includes a fixed monthly credit allocation. Please note that any unused credits expire at the end of the applicable billing cycle and will not be carried over to the subsequent month. Any credits used for failed generations will be automatically returned to your account. ### Can I organize and search my work? Yes. Luma Agents includes **semantic search**, which allows you to find assets by describing them. Example: “the neon city video with rain” This makes it easy to manage large creative projects. ### Can Luma Agents help with research? Yes. The Agent can: - Search the web - Analyze videos - Extract information from PDFs - Gather visual references You can move directly from research to creation. ### Is Luma Agents good for AI beginners? Yes. You can start by simply describing what you want. The Agent can handle: - Model selection - Prompt structuring - Generation - Iteration As you gain experience, you can move into more advanced workflows and direct control. ### Is Luma Agents useful for professionals? Yes. Creative professionals use Luma Agents for: - Campaign development - Content production at scale - Rapid prototyping - Brand system expansion - Character and world building It supports both exploration and production-level workflows. ### Do I need to install multiple subscriptions? No. Luma Agents is designed to replace fragmented workflows and bring all your tools into one, intelligent workspace. Everything — research, brainstorming, generation, editing, organization, collaboration — happens in one place. ### What is the biggest advantage of Luma Agents? Creative scale at speed. You can take: - One idea → many directions - One asset → many outputs - One concept → full campaign All within a single system, in parallel. ### How accurate is the Luma Agent? Luma’s AI agent is a powerful creative partner, but like all AI systems it can make mistakes, occasionally misunderstand instructions, make incorrect assumptions, or generate results that need refinement. We recommend reviewing outputs carefully and iterating with clearer direction when needed. ### How should I start? Start simple. Describe what you want to create. Then iterate. The Agent will guide you. ### ✨ Final Note Luma Agents is designed to feel like working with a creative partner — not operating a tool. The more clearly you describe your intent, and the more comfortable you get treating the agent like a real teammate you just hired, the more powerful the results will be. Provide the Agent clear and detailed instructions with complete task/project context the same way you would to your production team. Your instructions should prioritize _what_ you want, not _how_ to do it. Think of yourself as a Director, not a micro-manager.